What’s so meta?

Meta began as an Ancient Greek word, a prefix that suggests a more comprehensive and transcendent abstraction of the word it modifies, in our case, “wine.” Metaphysical refers to the overarching nature of the physical world around us. Metadata is data about data. Meta Wine brings wine back to its simplest abstract level: the wine itself.

Moving forward, the modern use of the word meta is as an adjective, suggesting something cleverly self-referential. For example, a person might make a personalized wine that reflects their heart and soul, with a mirror on the label that reflects their face when they look at the bottle. Whoa…that’s so meta!

The Meta Wine story is meta in itself, spanning all the human stories of its supplier partners and beloved customers. We are the fabric that connects all of our winemakers’ stories with the stories of our customers, and we serve as both an overlay and foundation for wine loving experiences. Most importantly, we fact-check our wine!